fontology

fontology n.  [XEROX PARC] The body of knowledge dealing
   with the construction and use of new fonts (e.g., for window
   systems and typesetting software).  It has been said that fontology
   recapitulates file-ogeny.

   [Unfortunately, this reference to the embryological dictum that
   "Ontogeny recapitulates phylogeny" is not merely a joke.  On the
   Macintosh, for example, System 7 has to go through contortions to
   compensate for an earlier design error that created a whole
   different set of abstractions for fonts parallel to `files' and
   `folders' -- ESR]